Kawasaki recommends no more than 10 slides in your presentation because that's all that people can generally absorb. He also suggests you keep your slide presentation to under less than 20 minutes and to use a 30 point font size at minimum so that your slides are highly readable. Or as he more humorously says, "find out who the oldest person in the room is and divide his or her age by two" to get your optimal font size. Using a large font size also helps to reduce the amount of information you can pack onto a slide. This has been referred to as the "10/20/30 Rule of PowerPoint".
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